Technology Insights Blog

Jeff Vetter

Jeff Vetter

Jeff Vetter is the Wide Format Printing Specialist at Marco, a technology company founded in 1973. Jeff received his Architectural Drafting degree in 1982. Jeff has over 30 years of experience in the wide format industry, and joined Marco in 2014 to help the company establish a new Wide Format Printing offering for customers. Jeff specializes in assisting customers in determining which wide format solution is the right fit, whether they are updating old equipment or purchasing a printer for the first time. He has sold equipment to architectural and engineering firms, marketing departments, city and county governments, general contractors and many more industries.
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The ROI of Wide Format Printing

By: Jeff Vetter
November 15, 2023

If your business relies on wide format printing for its day-to-day operations, deciding whether or not to have this equipment in-house is usually pretty simple. You can easily compare the costs of outsourcing with the price of equipment and factor in the additional cost (and frus…

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Buying vs. Leasing Wide Format Printers

By: Jeff Vetter
July 5, 2023

A wide format printer is a significant investment, whether you lease or purchase it outright. But there are a few pros and cons to consider that might make your next decision a lot easier. I’ve spent almost nine years as a wide format printer specialist, so I thought I’d take a b…

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Why Upgrade to HP Latex?

By: Jeff Vetter
November 29, 2022

Not every professional printing business needs an HP latex printer. But if you want to grow your business without cutting costs — and be kinder to the earth while you do it — it’s an upgrade worth considering.

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Wide Format Printing for Architecture, Engineering, & Construction

By: Jeff Vetter
September 19, 2022

Plans change. Being able to print the newest version in-house can simplify collaboration, reduce confusion, and save a tremendous amount of time. A wide format printer, also called a large format printer, is up to the task of printing blueprints, schematics, and much more. Howeve…

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Common Uses for a Wide Format Printer

By: Jeff Vetter
August 15, 2022

Wide format printers, also known as large format printers, are astonishingly versatile and can create an impressive array of finished products, including everything from banners and posters to trade show materials and window clings.

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Benefits of Wide Format Printing

By: Jeff Vetter
July 25, 2022

Those who say print is dead haven’t talked to many marketers. Thanks to the human brain’s heavy emphasis on visual information, print media still holds extraordinary power over consumers and offers many inherent advantages over other forms of advertising. And here’s an interestin…

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Everything You Need To Know About Latex Ink

By: Jeff Vetter
June 27, 2022

In many ways, solvent inks are very impressive. They can create brilliant images on various materials that can hold their own against water and sunlight for quite some time. However, in other ways, they stink….literally. These inks smell strongly of solvent, which makes them espe…

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Large Format Printing: 7 Things You Should Know

By: Jeff Vetter
April 18, 2022

I hope marketers will forgive me for saying so, but while marketing remains an important investment for any business, it isn’t exactly rocket science. However, savvy marketers do rely on a bit of neuroscience to help their clients stand out. A brand should speak volumes to its po…

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The Benefits Of Latex Printing With HP

By: Jeff Vetter
February 21, 2022

Every smart business owner understands the fundamental importance of differentiating their business from the competition. To differentiate a business, generally speaking, you must offer a lower price, superior products, highly unique products or better service.

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How Could A Wide-Format Printer Benefit Your Business?

By: Jeff Vetter
June 12, 2017

The benefit of wide format printers has increased significantly in recent years. Standard printers provide companies with the ability to produce documents, prepare business presentation materials and share information with employees and clients. However, a standard printer does n…

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