Technology Insights Blog

I hope marketers will forgive me for saying so, but while marketing remains an important investment for any business, it isn’t exactly rocket science. However, savvy marketers do rely on a bit of neuroscience to help their clients stand out. A brand should speak volumes to its po…

Every smart business owner understands the fundamental importance of differentiating their business from the competition. To differentiate a business, generally speaking, you must offer a lower price, superior products, highly unique products or better service.

The benefit of wide format printers has increased significantly in recent years. Standard printers provide companies with the ability to produce documents, prepare business presentation materials and share information with employees and clients. However, a standard printer does n…

Deciding when to update and what factors should play into the choice to update your wide format printer can be difficult. If you take the following three benefits into account, you'll develop a clearer picture of when the time is right to update your wide format printer.

A little less than a year ago we compared the new Pagewide XL from Hewlett Packard to Iron Man. These machines brought amazing technology that changed the way we thought about wide format printers. They did so many things so well that it was like the high powered superhero had sh…

In most cases, hitting the wall is a bad thing. But for designers and other professions (architecture, construction, etc.), hitting the wall with large format print jobs is taking off. Organizations are learning how to better use their wall space - and every other space they can …

Determining when the time is right to update your office technology isn’t always black and white. We depend on business technology to be there when we need it, to help us accomplish tasks and to make our jobs easier.

Color printing is standard in marketing, advertising, healthcare, education and entertainment. These industries have clear-cut rationale for full-color printing, and its popularity and benefits only increase over time. Whether or not to include color printing capabilities is no l…

With a keen sense for business and the intellect to invent a wide range of sophisticated printing devices, HP has released a new line of wide format printers that are redefining productivity, printing costs and quality.  

The 5 Ws (and 1 H) are a fundamental lesson we’re taught early on in our formal education – and it’s usually related to research or writing. The thought behind it is, if you can answer each of these questions, you’ll know the complete story or have a comprehensive understanding o…