Technology Insights Blog

If your business relies on wide format printing for its day-to-day operations, deciding whether or not to have this equipment in-house is usually pretty simple. You can easily compare the costs of outsourcing with the price of equipment and factor in the additional cost (and frus…

A wide format printer is a significant investment, whether you lease or purchase it outright. But there are a few pros and cons to consider that might make your next decision a lot easier. I’ve spent almost nine years as a wide format printer specialist, so I thought I’d take a b…

Not every professional printing business needs an HP latex printer. But if you want to grow your business without cutting costs — and be kinder to the earth while you do it — it’s an upgrade worth considering.

Plans change. Being able to print the newest version in-house can simplify collaboration, reduce confusion, and save a tremendous amount of time. A wide format printer, also called a large format printer, is up to the task of printing blueprints, schematics, and much more. Howeve…

Wide format printers, also known as large format printers, are astonishingly versatile and can create an impressive array of finished products, including everything from banners and posters to trade show materials and window clings.

Those who say print is dead haven’t talked to many marketers. Thanks to the human brain’s heavy emphasis on visual information, print media still holds extraordinary power over consumers and offers many inherent advantages over other forms of advertising. And here’s an interestin…

In many ways, solvent inks are very impressive. They can create brilliant images on various materials that can hold their own against water and sunlight for quite some time. However, in other ways, they stink….literally. These inks smell strongly of solvent, which makes them espe…

I hope marketers will forgive me for saying so, but while marketing remains an important investment for any business, it isn’t exactly rocket science. However, savvy marketers do rely on a bit of neuroscience to help their clients stand out. A brand should speak volumes to its po…

Every smart business owner understands the fundamental importance of differentiating their business from the competition. To differentiate a business, generally speaking, you must offer a lower price, superior products, highly unique products or better service.

The benefit of wide format printers has increased significantly in recent years. Standard printers provide companies with the ability to produce documents, prepare business presentation materials and share information with employees and clients. However, a standard printer does n…