Technology Insights Blog

Jeff Vetter

Jeff Vetter

Jeff Vetter is the Wide Format Printing Specialist at Marco, a technology company founded in 1973. Jeff received his Architectural Drafting degree in 1982. Jeff has over 30 years of experience in the wide format industry, and joined Marco in 2014 to help the company establish a new Wide Format Printing offering for customers. Jeff specializes in assisting customers in determining which wide format solution is the right fit, whether they are updating old equipment or purchasing a printer for the first time. He has sold equipment to architectural and engineering firms, marketing departments, city and county governments, general contractors and many more industries.
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Wide Format Printing for Architecture, Engineering & Construction

By: Jeff Vetter
September 19, 2022

Plans change. Being able to print the newest version in-house can simplify collaboration, reduce confusion, and save a tremendous amount of time. A wide format printer, also called a large format printer, is up to the task of printing blueprints, schematics, and much more. Howeve…

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Common Uses for A Wide Format Printer

By: Jeff Vetter
August 15, 2022

Wide format printers, also known as large format printers, are astonishingly versatile and can create an impressive array of finished products, including everything from banners and posters to trade show materials and window clings.

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Benefits of Wide Format Printing

By: Jeff Vetter
July 25, 2022

Those who say print is dead haven’t talked to many marketers. Thanks to the human brain’s heavy emphasis on visual information, print media still holds extraordinary power over consumers and offers many inherent advantages over other forms of advertising. And here’s an interestin…

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Everything You Need to Know about Latex Ink

By: Jeff Vetter
June 27, 2022

In many ways, solvent inks are very impressive. They can create brilliant images on various materials that can hold their own against water and sunlight for quite some time. However, in other ways, they stink….literally. These inks smell strongly of solvent, which makes them espe…

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Large Format Printing: 7 Things You Should Know

By: Jeff Vetter
April 18, 2022

I hope marketers will forgive me for saying so, but while marketing remains an important investment for any business, it isn’t exactly rocket science. However, savvy marketers do rely on a bit of neuroscience to help their clients stand out. A brand should speak volumes to its po…

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The Benefits of Latex Printing with HP

By: Jeff Vetter
February 21, 2022

Every smart business owner understands the fundamental importance of differentiating their business from the competition. To differentiate a business, generally speaking, you must offer a lower price, superior products, highly unique products or better service.

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How Could A Wide-Format Printer Benefit Your Business?

By: Jeff Vetter
June 12, 2017

The benefit of wide format printers has increased significantly in recent years. Standard printers provide companies with the ability to produce documents, prepare business presentation materials and share information with employees and clients. However, a standard printer does n…

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3 Reasons to Update Your Wide Format Printer

By: Jeff Vetter
April 26, 2017

Deciding when to update and what factors should play into the choice to update your wide format printer can be difficult. If you take the following three benefits into account, you'll develop a clearer picture of when the time is right to update your wide format printer.

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HP Pagewide XL wide format printer: Did it live up to 2016 expectations?

By: Jeff Vetter
December 1, 2016

A little less than a year ago we compared the new Pagewide XL from Hewlett Packard to Iron Man. These machines brought amazing technology that changed the way we thought about wide format printers. They did so many things so well that it was like the high powered superhero had sh…

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Hitting the wall: 5 Design Trends Using Large Format Printers

By: Jeff Vetter
August 29, 2016

In most cases, hitting the wall is a bad thing. But for designers and other professions (architecture, construction, etc.), hitting the wall with large format print jobs is taking off. Organizations are learning how to better use their wall space - and every other space they can …

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