Technology Insights Blog

Not every professional printing business needs an HP latex printer. But if you want to grow your business without cutting costs — and be kinder to the earth while you do it — it’s an upgrade worth considering. 

Plans change. Being able to print the newest version in-house can simplify collaboration, reduce confusion, and save a tremendous amount of time. A wide format printer, also called a large format printer, is up to the task of printing blueprints, schematics, and much more. Howeve…

Wide format printers, also known as large format printers, are astonishingly versatile and can create an impressive array of finished products, including everything from banners and posters to trade show materials and window clings.

Those who say print is dead haven’t talked to many marketers. Thanks to the human brain’s heavy emphasis on visual information, print media still holds extraordinary power over consumers and offers many inherent advantages over other forms of advertising. And here’s an interestin…

In many ways, solvent inks are very impressive. They can create brilliant images on various materials that can hold their own against water and sunlight for quite some time. However, in other ways, they stink….literally. These inks smell strongly of solvent, which makes them espe…

I hope marketers will forgive me for saying so, but while marketing remains an important investment for any business, it isn’t exactly rocket science. However, savvy marketers do rely on a bit of neuroscience to help their clients stand out. A brand should speak volumes to its po…

Every smart business owner understands the fundamental importance of differentiating their business from the competition. To differentiate a business, generally speaking, you must offer a lower price, superior products, highly unique products or better service.

The benefit of wide format printers has increased significantly in recent years. Standard printers provide companies with the ability to produce documents, prepare business presentation materials and share information with employees and clients. However, a standard printer does n…

Deciding when to update and what factors should play into the choice to update your wide format printer can be difficult. If you take the following three benefits into account, you'll develop a clearer picture of when the time is right to update your wide format printer.

A little less than a year ago we compared the new Pagewide XL from Hewlett Packard to Iron Man. These machines brought amazing technology that changed the way we thought about wide format printers. They did so many things so well that it was like the high powered superhero had sh…