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    Who's Your Customer?

    By: Jeff Gau
    April 7, 2016

    An important question to be able to answer is “who’s your customer?” While it sounds easy, the answer can quickly get diluted. It did for us.

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    How to be a Good Customer

    By: Jeff Gau
    July 24, 2014

    Most of us concentrate our efforts on the selling process to expand our customer base. We also spend a fair amount of time on customer service activities to retain those clients. But it’s important to remember that we are all someone’s customer, too. As our business has expanded,…

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    When Customers Can't All Be Vendors

    By: Jeff Gau
    December 21, 2012

    As an organization with over 9,000 customers, it’s highly likely in a typical day that we’re going to conduct business with some of them or be asked to do so. But it became more apparent the day we announced we would be building a new corporate headquarters. That’s why I wanted t…

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