June 12, 2017
The benefit of wide format printers has increased significantly in recent years. Standard printers provide companies with the ability to produce documents, prepare business presentation materials and share information with employees and clients. However, a standard printer does not always meet the needs of all businesses. Wide format printers have evolved, and the primary goal of these machines is to provide high quality images for businesses ranging from home construction companies to schools.
It's time to acknowledge the benefits of wide format printers and determine if your business could benefit from their adoption.
Benefits of Wide Format Printers
The primary benefit of a wide format printer is the ability to produce high quality images and graphic presentations that standard printers simply cannot handle. Among the many specific benefits are the following factors:
- Advanced Droplet Technology: Wide format printers utilize droplet technology during printing, meaning that microscopic ink droplets and precision ejection create high quality images with amazing image clarity.
- Ability to Distinguish: Machines are able to accurately distinguish the difference between text and images in a document during the print process, making it easier to produce proper prints with no mix-ups between text and graphics on a page.
- Speed: For businesses producing multiple large-format prints, a wide format printer offers print speeds unmatched by a desktop or multifunction device. For example, the average wide format printer can produce up to 15 posters in one hour, all with high quality pictures and graphics.
With the ability to produce accurate, large-format prints featuring high quality images, wide format printers offer businesses the capabilities to create more engaging materials for consumers and clients. The result is a finished product that can help increase sales, create better brand awareness and enhance visibility for products and services.
What applications can a wide format printer have in different industries?
Home Design & Construction
Companies involved in all phases of housing - from interior design and electrical to engineers and homebuilders - can benefit from a wide format printer. In each of these professional areas, larger documents with image clarity help get the job done and impress clients. Consider an architect, for example:
- Architects need to produce multiple schematics for a home, laying out the physical structure, its foundation and any additional buildings (also applicable to commercial design). A standard 8x10 document from a desktop printer is not suitable for this project. Multiple documents are required in the design process, displaying different facets of the house. Wide format printers allow architects to print out designs quickly and accurately.
The benefits for the housing industry are far too numerous to list in full, but the advantages boil down to presentation. Whether a contractor wants to present a plan for a room or an interior designer wants to show a client a room-design concept, wide format printers offer the ability to produce large-format documents with images, color and graphics that a desktop printer cannot achieve.
Marketing & Advertising
In a digital world, traditional marketing and advertising materials need to feature colors, graphics and logos that capture the imagination. The average ad has just seconds to grab a customer's attention and get a message across. Whether it's the in-house marketing department at a company or a firm specializing in advertising for multiple clients, wide format printers answer the bell.
Using a wide format printer, marketers can create visually stunning campaigns that include graphic-rich posters and banner ads with high quality images for display in the office or public spaces. Wide format printers give marketing and advertising specialists the power to enhance brand awareness and boost visibility for a product or service within a specific industry.
Schools, Healthcare & Entertainment
The list of businesses and industries benefiting from a wide format printer doesn't end with those mentioned above. Every entity from school districts and hospitals to local casinos can benefit from a wide format printer. School districts can produce informational posters and banners for display in schools, or promotional materials touting school-funded extra-curricular activities.
Hospitals and healthcare systems use wide format printers to create display banners that can be used to show support for a local 5K or print out signage designed to better inform patients about specific illnesses.
Casinos are in the business of attracting consumer attention, and they specialize in entertainment. There's no better use for wide format print projects than creating entertaining posters and materials designed to catch the eye. Whether it's a poster promoting a comedian or band performing on an upcoming weekend or banners within the casino informing guests of a special poker or blackjack event, wide format printers get the job done quickly and accurately.
Businesses can easily own a wide format printer and end the expense and inconvenience of outsourcing their printing needs. If your business exists within an industry that relies upon high quality print products with stunning graphics and engaging imagery, a wide format printer is the best device to produce those materials quickly, accurately and affordably.