The Growth of Podcasts

Posted Nov 9, 2020 1:34:00 PM

This content was syndicated from its original post on 11/30/2020 on Insight Insider.

Last year, an estimated 88 million Americans listened to podcasts, with forecasters anticipating that number to grow to 160 million in 2023, according to Statista. "Through podcasts, businesses can build stronger connections with their customers," says Vallari Chandna, chair of the University of Wisconsin-Green Bay’s marketing and management department.

When Statista surveyed podcast listeners on why they tune in, 74 percent say it’s to learn new things. "That’s something listeners of Marco’s “Let’s Tech” podcast will find," says Dawn Zimmerman, Marco’s director of communications. Launched in July, the tech-related podcast is hosted by Marco’s top two leaders, CEO Jeff Gau and President Doug Albregts. And while the podcast shares tech-related information in a new format, non-tech related topics also pop up.