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    Business Enablement that Extends Beyond Technology

    By: Clay Ostlund
    April 16, 2020

    The term enabling might have a negative connotation for a lot of people and within the right context, I'd agree. But there's also a powerful reverse definition of enablement that has far better meaning to it. Let me explain within the realm of business. 

    You may have heard the phrase “business enablement” getting tossed around or making its way into business conversation, and if you’re like a lot of people, you don’t quite have a handle on what it means, exactly. Unlike typical corporate buzzwords, business enablement has actual significance and relevance in today's business world.

    Here's a brief overview of business enablement and what it could mean for your company.

    Business Enablement Definition   

    Business enablement occurs when the individuals who understand the current state of business as well as its future opportunities, have the ability to initiate the necessary changes to make that happen systematically, with intention.

    Shadow of a professional woman flexing against backdrop

    It’s about alleviating the bottlenecks to growth and progress without opening the business up to safety and security concerns.

    It’s about empowering businesses to adapt and modify processes without running into roadblocks or inhibiting growth today. And, exactly what business enablement entails depends upon your specific business goals. 

    Typically, business enablement focuses on business technology and the potential it has to either facilitate or disrupt progress. You see, not all business technology works toward enablement. Sometimes, business technology can keep an organization from realizing organic growth or seizing opportunities. Businesses operating without a scalable, integrated infrastructure might encounter growth hurdles.

     

    Is Business Technology Synonymous With IT Enablement? 

    While yes, business enablement is deeply connected to business technology, it's not where it as simple as that.

    At its core, business enablement is about the corporate responsibility to drive simplification and efficiency efforts. It’s about finding an organizational balance between empowerment and security, between goal setting and the pace and flexibility needs of modern business.

    Leadership has a vested interest and there is a proven ROI in developing support initiatives that enable growth. Not only do they have the potential to differentiate your business from that of your competitors, but they can also aid in employee retention.

    The problem is, if your leadership team and IT staff are focusing on day-to-day business maintenance simply to ensure technologies are functioning as they should, there may not be enough time to dedicate elsewhere. The elsewhere I’m referring to is business process improvements and simplification efforts. 

    Business enablement allows you to be proactive with your business technologies, instead of reactive. 

     

    Business Enablement Can Be Simple, But Significant

    While this can be difficult to remember when your servers won't communicate and your firewalls block data transfers, it remains true: business technology is meant to simplify. But this simplification doesn’t happen on its own.

    When you’re looking to take advantage of the benefits of an integrated infrastructure without added security risks, you need more than a just a technology solution. You need a partner who will help you find a custom-developed, integrated, differentiated solution. A solution capable of providing a pathway to achieving strategic business goals and building sustainable growth.  

    Connect with a Business IT Specialist Contact a Marco Rep

     

    Topics: Technology, IT infastructure, Enterprise
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