You may have heard that tech giants Apple and IBM have decided to team up to develop more than 100 business applications that will be compatible with the iOS operating system. As stated on USA Today, the companies released a joint statement, saying their purpose is to “redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change.”
In today’s world, it is vital for businesses to understand that customers aren't always buying from you because of your product; they're buying because of a relationship. You aren’t the only business providing superior product design and features. It is easier than ever to open a web browser and find a cheaper alternative that can essentially do the same thing, for less. Having the ability to develop relationships is necessary for attracting, engaging and winning customers today. Although there are many ways to accomplish this, one proven method is a successful sales team.
Your Mobile Sales Team
Your sales team is often the first memorable impression your business will make. Your team members are shaking hands and making introductions – it is unlikely clients will remember the first advertisement they saw, but they'll absolutely remember the first meeting. This is why it's so important to make sure your team has the ability to make this one-on-one contact, and leave a positive, lasting impression.
Cloud computing is here to stay and will only grow in importance to businesses in the coming years. The reason for cloud computing’s strong impact on the business world is not necessarily its cost savings, though significant, but rather the almost unlimited potential for collaboration.
With each passing month, new cloud collaboration tools are rolled out. Cloud collaboration tools allow your employees to improve interaction in the office, between the employees and clients and prevent issues that derail productivity.
We hear a lot about BYOD – Bring Your Own Device – today as more and more people are equipped with more and more devices. You don’t have to watch the mobile device sales to know that the mobile takeover is both prevalent and pervasive. That became increasingly clear to me last week during my travels to South Korea to visit the Samsung research and development facilities there.
Whether you’re a school, a church, professional services business or a hotel, guests bring their devices into your facilities and it is the expectation that they can gain wireless access. So, the question arises: How are you managing the mobile takeover of your network?
A year ago, I brought up the emerging issue of BYOD (Bring Your Own Device) to work. At the time, the concept was still new. Today, the statistics and trend projections have panned out and BYOD is becoming an issue that not only IT professionals have on their radars, but also other organizational leaders.
Imagine being able to print any document from anywhere you are to anywhere you desire – from your mobile device.
It is here – all thanks to the cloud.
A recent fishing trip reminded me of the casualties that come with our constant connection to mobile devices. A once fruitful fishing experience ended with me chasing my rod into the river – with my phone in my pocket. For the first time, I was the one needing the company to replace the device I depend on daily for business.
Mobile phones have taken over how we communicate and, in my experience, they can easily take over your business. Until last year, I managed the more than 300 devices our company provides employees. That meant everything from monitoring minutes to getting calls on the weekend about replacements.
Just seven years ago, there was no iPhone or Android. No one had a smartphone – or even heard the term. Only a small percentage of business leaders used PDAs with Blackberry and Palm being the major players.
Mobility represents one of the most significant shifts we’ve seen in the workforce. Three of five workers now say they don’t need to be in the office anymore to be productive, according to a 2012 Cisco Study. At Marco, many employees leverage technology to work from home but make it seem like they are in the office. Based on my recent experience at a high school career day in St. Cloud and working with Gen Y, that’s not likely to change.
Spend just a few moments in the Apple or Android app store and you soon come to one conclusion: There’s an app for almost anything. Apps are quickly changing the way we do business, making it easier to connect and revolutionizing some common tasks.
I share five of my favorite business apps in the January edition of Minnesota Business. Here are a few others that you may not know about and could make your life easier in 2012: